Stop Assuming Begin Understanding
We are Axisence, a company that provides competitor analysis for daycare and Early-Childhood providers.
What is competitor Analysis?
Competitor analysis is a type of research that every company conducts, regardless of industry or market size. It plays a particularly important role for growing and established businesses that want to protect their position and gain a strategic advantage. By closely examining the competitive landscape, companies can better understand how others operate, how customers make decisions, and where real opportunities exist.
The goal of competitor analysis is to uncover:
>Who your real competitors are
>How they attract and retain customers
>What their pricing, positioning, and promotional strategies look like
>Where they are strong, and where they are vulnerable
>Opportunities for you to stand out, differentiate, and lead
We don’t just present data we interpret it. Our reports draw clear conclusions and highlight key strategic moves you can make.
With our report, you gain clarity and confidence. You’ll know exactly where you stand in the market, how competitors operate, and which strategic moves will allow you to position your business more effectively and move forward with purpose.
Why is this data hard to find?
Most childcare providers keep their fees, especially availability, hidden to force potential parents to visit and to justify their costs in person.
That creates a blind spot for your strategy and promotion of your own center.
The hidden problem
Competitors usually don’t publish their fees and availability online (even though some big chains have that comfortability to show the price they will never publish availability because it is a subject to change).
You are left assuming if you’re pricing yourself out of the market or leaving money on the table.
All childcare providers try to form their price to be on the highest margin possible and to cover their own costs and to make a healthy profitable organisation.
In order to achieve that they need to compare their prices with others, this is usually done 2 times per year.
Another problem is hidden availability which is a clear indicator of supply and demand in the area.
The main question that your competitors are asking themselves is are the other centers fully booked and do they have a waiting list.
This information is valuable in terms of giving us a chance to see a clear indicator of supply and demand in the area.
Our Manual Research
We don’t just use open source data and web scraping.
We perform manual research of each daycare in your area, acting as mystery shoppers and calling each center until we get even the smallest detail from them.
By combining analytical tools and manual research, we go much deeper into targeted organizations and uncover processes, details, and data that usually stay hidden.
The Strategic Advantage
Armed with competitor analysis for the childcare industry, you gain a clear advantage by understanding how competing centers operate, position themselves, and respond to demand. You are no longer relying on assumptions or fragmented information, but on structured insights that reveal pricing strategies, enrollment patterns, and operational decisions.
This level of visibility allows you to react to market changes quickly and accurately. You can identify gaps in the market, adjust your pricing and capacity strategy with confidence, and make informed decisions that help you attract families, improve occupancy, and stay ahead of local competition.
How does it work? Process.
In this fast-moving environment, where accurate and timely data is crucial, everyone is competing to gain that one-step advantage.
At Axisence, we focus on delivering high-quality insights in the fastest way possible.
While large industry players rely on dedicated teams for individual functions such as research, competitor analysis, and other operational areas, we help your childcare center keep pace and perform at the highest level with clear, actionable intelligence.
Want to understand your competitors or explore new markets?
Reach out now and take the first step toward smarter, faster decision-making with insights tailored to your business goals.